Is there anything better than cake? The answer is no, unless there are two cakes. I am currently self-unemployed looking for a job in digital marketing. So in the mean time I have been reading up on topics that thrill me, or I could afford to learn a thing or two about. In particular I have been reading A LOT about the wonderful world of Google. So using my very favorite topic, and consumer good… “CAKE”, I am going to share with you some very neat Google tricks that will make you look like a online superstar. However, you might have to spend more time in the gym from all the cake.
Here is a fairly simple one to start us off. Ever wonder how many times a phrase or word gets searched for on Google? Wonder no more. Google has a service for that. Try it! Type in the word “Cake”, and click search. The word cake was searched 45 million times last month. WOW! That’s not all, look at all the other cake related words that were searched. For example “Birthday Cake”.
What can this tool do for you? Maybe you are communicating yourself to your audience all wrong. Let’s say you are saying all over your website that your cake is the “softest cake”. Well, maybe your website would receive more traffic and sales if you angle your web copy to describe your cake by a keyword phrase that is more often searched, like “amazing cake”. You can also add more copy changes using other highly ranked phrases like wedding cake, birthday cake, and cake recipe.
Also, learn how to use this tool to create beautiful and smart Adword campaigns that will attract the audience you want while pushing away the ones you don’t want. After all, each click cost money.
It’s a piece of cake… I’m sorry. I’m terrible.
Looking for stories on a particular topic? How about the flour industry, and flour markets? If you are a large producer of cakes, maybe you are vulnerable to the market prices of flour? or the farmers strikes? So, search for a term on Google. Get the RSS feed, and add it to your Google Reader list.
You can always setup Google Alerts to email the feed headlines, but it doesn’t hurt to add another net to catch stuff.
How many times have you search for something on Google by typing, “Anyone Know…” then followed with something interchangeable like “How To Make Lemon Cake?”. We all do it, including your customers. So start searching for your company, and its products. Maybe there are questions you can answer. Maybe there is something you’ll see that you can change about your cake?
Also use some of the words you found using the Google Adwords Tool we talked about at the top of this post. Be an investigator. Solve crimes. In my case, cake crimes, and above all else… STAY OPEN MINDED.
Here is a simple one. Want to find an “EXACT” match for what you are looking for? Add quotations.
What are people saying about your brand? Some of you might have heard about SocialMention.com, it is not a secret, but maybe you didn’t know that you can get the RSS Feed for keyword searches. Then you can add it to your Google Reader.
Using Google Reader you can stay updated, and notified when people are talking about you on social networks. The rabbit hole goes deeper than that, but we’ll keep it simple for now.
This is+ one of my favorites. Plugin a word or phrase you use to describe your industry or brand or whatever. Then type in a Cost Per Click (CPC), and Max. daily allowance. In this case, put a large amount in. We are only interested in the data, and the keywords that Google will generate.
In my case, I typed in “Cake”, $2.00 (CPC) Max., and ($1000.00) a day. What you see is Google estimates that about 200 people will click on that ad.
…But that’s not the cool part.
Find the advanced options tab. Look for the board search option under “Match Types”. Then click search.
MAGIC!!! Now you can see other terms that are related to your company’s industry that are popular in online searches, and you can see the online competition level to advertise in the industry sector. With this info, the possibilities are endless…but not the cake. The cake will run out in about eight pieces.
What if your industry is evolving? Changes are happening, but you can’t seem to make it out with your naked eye. Use Google Insights for Keyword Search. You can look up a keyword, and it will give you all types of priceless insights into your industry. For example: The keyword “Cake Pops” has seen a recent 300% increase in searches on Google. That’s interesting trend. I was just at a wedding where there was no big wedding cake, just 700 cake pops. Maybe your company needs a new product, or just some changes to there current product lines. Either way Google Keyword Insights is a magically tool that can help you forecast the future of your industry.
No matter what your industry, these tools will make your life easier. If you have any questions about these or any other Google gadgets, gizmos or tools just fire a email at me at Billy@H2M.biz or Find me on Twitter at @BillyJMcDonald.
Thanks for reading!